Teaching cpywrk about your business

The more cpywrk knows about your business, the more accurate and the more yours each article is. Beyond the brand profile itself there are six places to feed it, all under your business in the app.

Rules that apply to every article

Brand Intelligence, on the Brand tab, is the list of rules cpywrk follows for everything it writes for you: a term never to use, how a product name is spelled, a claim never to make, a link never to include. “Add rule” asks for two things: what you observed, and the rule to follow from now on, plus a type (Language, Tone, Links, Structure, SEO & Content, General). Six ready-made starters cover the usual first rules: banned terms, competitor domains, Oxford comma, contractions, product name capitalisation, and dashes.

Rules also arrive by themselves. When you correct something in an article, cpywrk records what went wrong as a correction. Corrections are listed next to the rules; “Promote to rule” turns a correction into a standing rule for every future article. Any rule can be dismissed and restored, or deleted.

Once you have five or more rules, “Compact learnings” tidies the list: it proposes merging duplicates, archiving vague ones and promoting strong corrections, and you choose which of its suggestions to apply.

The Library

Your websites are read automatically, so the Library is for what is not published there: unpublished studies, internal figures, brand guidelines, customer quotes, price lists. A line at the top of the Library tells you what was read from your websites and when.

“Add item” offers four ways in: paste text, upload a PDF, upload a Word document, or import a page by its address. Files up to 10 MB each, several at a time. For each item you say whether it is your own content or reference material; that matters for the next section. You can also give it a content type and tags, and edit or delete it later.

Your voice, from your own writing

On the Brand tab, the Voice Summary is a short description of how you write, used as a direct instruction to the writer. If the Library holds at least 500 words marked as your own content, “Generate from Library” drafts that summary from your real writing; you review the proposal side by side with the current one and accept or discard it. The Copy examples section, with on-brand and off-brand samples, does the same job by example.

What kind of business you are

A line on the Brand tab says “We treat your business as a …” with one of four types: online shop, B2B service, local business, publisher. It is detected from your industry and website and changes how articles are built, for example whether products are featured and whether statistics are included by default. Click Change if it is wrong. If your site has a product catalogue but the type is not online shop, the line says so.

Your market

The target market line tells cpywrk where you sell, so research reflects your market, and lets you set or change it. cpywrk may propose a market it detected from your website; review and save to confirm. Changing it affects the next plan, not existing ones.

Products, for online shops

Under Content defaults, “Default product limit” sets how many of your products an article may feature, from none to a full round-up of seven, or Automatic, which picks a number based on your catalogue. Each article request can override it. Businesses that are not shops see a one-line summary with a “Show setting” link instead.

Your websites

The Websites section lists the sites cpywrk reads for you. The primary one is used for reporting and for the brand analysis; others, such as a separate shop or a documents site, are read as extra sources so articles can link to them. “Add website” registers one; cpywrk then tells you what it thinks the site is (an online shop, a document library, or a general website) and you confirm or correct it. “Scan websites” reads them again. You can add a one-line description per site, make another site the primary, or remove one.

More than one language

The Brand tab has one profile per language you publish in. “Add language” adds Dutch, Czech or Romanian next to English, either blank or copied from your English profile for you to adjust.