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Getting started: your business, your website, your brand profile
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Three steps get you from a new account to a business cpywrk can write for: create your account, tell cpywrk about your business, and check the brand profile it drafts from your website. Allow about fifteen minutes, plus a minute or two of waiting while your website is analysed.
Step 1: create your account
Sign up with your email address or a social login. The next page, “Create your account”, asks for a name for your account. Use your company name. You then land on the Dashboard.
A new account starts with one free article, which does not expire. The sidebar shows “Trial” with an Upgrade link for when you want more.
A “Get started” button in the bottom-right corner opens your setup checklist with three steps: set up your business, add your brand profile, connect a publishing platform. Each step has a Go button that takes you to the right place, and you can dismiss the checklist at any time.
Step 2: add your business
Click “My Business” in the sidebar, then “Add your business”.
- Business name is the only required field.
- Website URL matters most: cpywrk analyses this site to draft your brand profile for you. Include the
https://at the start. - Industry helps cpywrk suggest what kind of business you are, for example a webshop or a B2B service.
- Description and Default content language are optional. The language you pick here becomes the default for new articles; you can change it per article.
Click “Add business”. A message confirms your business is set up, with a “Set up brand profile” button. Click it.
Step 3: check your brand profile
The Brand Profile page opens with a banner saying your website is being analysed. This usually takes a minute or two; the page updates itself when it is done.
The profile is what cpywrk uses to write in your voice, so it is worth ten minutes here. It has these sections, each with its own Save button:
- Brand voice: tone, formality, whether articles say “we” or “you”, humour, and a short voice summary in your own words. The summary is used as a direct instruction to the writer, so be specific.
- Content preferences: topics to avoid, competitor websites that must never be linked, whether articles may link out, and whether articles carry an author name.
- Value proposition and Target personas: what makes you worth choosing, and who you are writing for. Where cpywrk drafted these from your website you see an amber “Proposed from your website” banner; read them, correct anything that is off, and save.
- Copy examples: samples of writing you like and writing you do not.
- Visual Identity: reference images and colours picked up from your site, used to keep generated images on brand.
- Websites: the site you entered, plus any others you add, such as a separate shop or a documents site. “Scan websites” reads them so articles can link to your own pages.
- Brand Intelligence: the standing rules cpywrk follows for every article. Empty at first; it fills as you add rules or give feedback on articles.
Two short lines near the top are worth checking: “We treat your business as a …” tells you what kind of business cpywrk detected, with a Change link; and the target market line tells cpywrk where you sell, so research reflects your market; a “Set your market” link appears if it is not set yet.
If you already have brand documents, such as a tone-of-voice guide or a brand book, upload them via “Go to Library”. They are used alongside the profile.
Changing your business details later
Open the setup checklist and click Go on “Set up your business”, or open your business and choose Edit. You can change the name, description, tagline, website address, industry and default language. Click “Save Changes”.
What next
Connect where you publish (see Publishing your articles), or go straight to your first article (see Requesting an article and reviewing it).