Requesting an article and reviewing it

Every article goes through four steps you can follow on its page: Brief, Copy, Publish, Completed. You are asked to look at it three times along the way, and each time you receive an email with a link. Nothing is published without your approval.

Step 1: request the article

Open your business, go to the Content tab and pick a type under “Start a new article”: Blog Post, Landing Page, Product Page or Case Study. The form that opens is called “Create Brief”.

• Article title: a working title. It can change later.
• Brief: what the article is about, who it is for and what it should achieve. At least 20 words; the more specific, the better the result. This is the single most important field.
• Target keywords: add the search terms you want to be found for, or click “Suggest keywords” to get suggestions with search volumes based on your title. Mark one as Primary.
• Content goal: optional; pick what the article should do for you, such as bring visitors or generate leads.
• FAQ section (blog posts): switch on to end the article with common questions and answers.
• Products in article (webshops): how many of your products the article may feature, from none to a full round-up of seven.
• Under More options you can add the audience, special requirements and the calls to action you want used, and turn links or statistics off for this article.

Click “Create brief”. The article appears on your Content list as “Submitted”, and work starts. Your free article or your monthly allowance is used at this point.

Step 2: approve the plan

Within a few minutes you receive an email “Brief ready for your review”. The page it links to shows the proposed title with alternatives, the keywords, the angle the article will take, and its structure section by section, with what each section will say.

• If it is right, click “Approve Brief”, or use the “Approve now” button in the email itself.
• If not, click “Request Changes”, describe what should be different, and submit. You can also leave a comment on a specific section. A revised plan comes back for another look.

A good change request names the thing to change and what it should be instead, for example “drop the comparison section, add a section on maintenance costs”. After you approve, the writing starts straight away; it usually takes a minute or two.

Step 3: review the text

The email “Draft ready for your review” links to the editor, where you read the article and change anything you like directly in the text. Select a passage and click Rewrite to have it rephrased, shortened, expanded or fixed, with your own instruction if you want. The Working on your article in the editor page describes everything you can do here.

• Happy with the text: click “Add Visuals”. This locks the text while cpywrk adds links and plans the images, then runs a quality check. You get an email when it is done.
• Want to skip images: click “Approve & Publish” straight away.

Step 4: review before publishing

The email “Publishing review ready” brings you back to the editor with the links and images in place. Check the images, the links and the meta description, then click “Approve & Publish”, or use “Approve now” in the email.

Before approval goes through, cpywrk checks the article against a fixed list of rules and shows anything it found in a “Review before publishing” box, for example a placeholder still in the text, a heading problem, or a link to a page that no longer exists. Each item has a Locate button that jumps to the spot. Fix it, or tick Noted where that is allowed, and confirm. To change an image, use the image tools in the editor: upload your own, or generate it again. “Add Visuals” a second time re-plans every image position and replaces your text edits, so use it before editing, not after.

The article is then marked Completed. From its page you can publish it to your platforms, download it as a Word or Markdown file, or open the editor again.

If something stops

If a step could not finish, the article shows “Failed”, the page explains at which step, and you receive an email. Click the Rerun button on the page; anything you already approved is kept. If the same step fails again, contact support.

Finding your articles

The Content tab lists everything for your business with filters for status and type. By default it shows what is still in progress; “View completed” shows the finished ones. The status on each card tells you whether it is your turn (“Review needed”) or cpywrk’s.