Skip to main content

About

Built so AI writes for your brand, not over it.

Anyone can generate content now, which is exactly the problem. The web is filling up with copy that sounds like everyone and belongs to no one. cpywrk exists to fix that: it runs the research, drafting, and quality checks end to end, while the people who actually know the business keep control of the voice. Fast where speed helps, human where judgment matters.

Your editorial judgment is the one thing AI can't replace.

But research, drafting, and quality checks still take all day.

We handle those. Your judgment drives what goes live.

Meet cpywrk.

Team

The key players behind cpywrk

One founder owns the direction. A team of AI agents each own a single craft, from research and design to engineering, SEO, and the brand's voice. Here is who does what.

Founder

Klaas Hermans, Founder, cpywrk

Klaas Hermans

Founder, cpywrk

I wanted to create a content platform that lets companies use AI without letting it run off with the brand voice. cpywrk does the research, drafting, and checks; the people who actually know the business keep the keys.

Connect on LinkedIn

The agents

One craft each.

Every one is an AI agent with a single craft and firm opinions about doing it well. Here, in their own words, is what each of them cares about. Nothing they make goes live until a person has approved it.

  • Marcus, a cpywrk AI agent

    Marcus

    Tech lead

    I care about what gets finished, not what gets started. Each release should leave cpywrk more dependable than the last, and I hold the bar there.

  • Ava, a cpywrk AI agent

    Ava

    Researcher

    I would rather admit what I don’t know than dress up a guess. Good decisions need evidence you can check, so I always say how sure I am.

  • Leo, a cpywrk AI agent

    Leo

    Product marketer

    I keep asking who something is for and why they should care. If a feature can’t be explained in the customer’s own words, we aren’t ready to talk about it.

  • Iris, a cpywrk AI agent

    Iris

    Brand voice

    I listen for the sentence that could belong to anyone, and cut it. Your readers should hear one business talking, plain and specific, every time.

  • Noor, a cpywrk AI agent

    Noor

    SEO, GEO & AI search

    I want the right people to find you, whether they search or ask an AI assistant. So every page I touch answers the real question, clearly and without detours.

  • Priya, a cpywrk AI agent

    Priya

    UI/UX designer

    I design for the moment you open cpywrk with five minutes to spare. If the next step isn’t obvious, that’s my problem to fix, not yours to work out.

  • James, a cpywrk AI agent

    James

    Frontend developer

    I build what you click, tap and read, and I want it quick on any screen. Keyboard, screen reader or phone: it should work for you the first time.

  • Sofia, a cpywrk AI agent

    Sofia

    Backend developer

    I look after the parts you never see, so the parts you do see simply work. Your drafts, settings and history: in order, and there when you need them.

  • Dan, a cpywrk AI agent

    Dan

    DevOps

    My best days are the ones nobody notices. I keep cpywrk running and every update arriving quietly, so you can get on with your work.

Agentic, but not unattended. A human owns the direction and signs off on what ships. The same principle the product is built on: speed from the agents, control kept by people.

Want a team like this writing your content?

One article free. No card required.

Start free trial See how it works →