Seeing how your articles perform

The Performance tab shows how your published articles do in Google Search and, if you connect Google Analytics, what readers do once they arrive. Setting it up means giving cpywrk read access to your Google accounts, which takes about five minutes and needs no code.

Step 1: give cpywrk access in Google Search Console

Open your business, go to the Performance tab and copy the email address shown there with the Copy button. Then:

1. Click “Open Search Console” or go to search.google.com/search-console and pick your website.
2. Go to Settings, then “Users and permissions”, then “Add user”.
3. Paste the email address and choose the permission “Full”. Save.

Search Console is where the clicks, impressions and ranking positions come from.

Step 2: give cpywrk access in Google Analytics (optional)

This adds what happens after the click: visits, time spent reading, and which product pages readers went on to.

1. Open Google Analytics and choose the property for your website.
2. Go to Admin. Under the Property column, click “Access Management”.
3. Click the plus button, then “Add users”. Paste the same email address and choose the role “Viewer”. Add.

If you skip this step you still get the search figures; the engagement figures stay empty until you add it later.

Step 3: back in cpywrk, choose the properties

Return to the Performance tab and click Refresh. The setup card changes to “Assign Google properties”.

• Search Console property: pick your website. Properties matching your website address are listed first. If you pick one for a different address, cpywrk warns you.
• Google Analytics 4 property: pick the matching property, or leave it on “Not connected” if you skipped step 2.
• Blog path prefix: optional. If your articles all live under one path, such as /blog/, enter it so the figures cover only your articles. Leave it empty to include the whole site.

Click “Save and connect”. A line at the top now shows the connected properties, with a Change button to adjust them later.

When the numbers appear

Data is collected overnight, so the first figures show the day after you connect. Google itself takes three to five days to report on a newly published article, and most articles start showing impressions after four to eight weeks. A message under the figures tells you when the data was last updated.

If the tab says access has been lost, someone removed the email address on Google’s side; add it again as in step 1.

What you see once it is connected

• Search performance: total clicks and impressions from Google Search for the articles cpywrk published, with the last 28 days shown separately.
• Visits from AI assistants: how many visits came from ChatGPT, Perplexity, Copilot or Claude to your articles. Needs Google Analytics. This is a minimum, because most AI assistants send visitors without saying so.
• Published articles: one row per article. The Search view shows its average position in Google, clicks and impressions in the last 28 days, lifetime clicks, and how many days it has been live. The Engagement view shows visits, time spent reading, and product pages viewed after reading. Click a row to see which search terms the article actually appeared for, compared with the terms it was written for.
• Organic search traffic: a monthly chart of clicks to your articles against clicks to the whole site, with a marker for each month you published.
• Competing pages: pages on your site that show up for the same searches and get in each other’s way, with a suggestion for which page should own the topic.

Changing or removing a connection

Click Change next to the connected properties to pick a different Search Console or Analytics property, or set Analytics back to “Not connected”. Changes take effect from the next overnight update.

One property can be connected to one business only. If a property is already in use by another business in your account, cpywrk tells you.